Adele Frances
Strategic Growth & Operations Executive
About Adele
I transform vision into sustainable growth through commercial and operational excellence.As a Strategic Growth and Operations Executive with over 20 years of leadership across financial services, real estate and PropTech, and sustainable investment, I help growth-stage businesses across 10 international markets build the commercial strategies, go-to-market systems and operational structures that enable sustainable scale.My expertise spans the commercial growth engine: from market positioning and brand strategy to revenue operations, investor relations and cross-functional integration. This means helping businesses drive commercial growth while building the operational infrastructure to support it.Working with a small number of clients at any time, I partner closely with founders and CEOs who value strategic thinking and practical expertise.
How I Help
I work with founders and CEOs across four core areas:Commercial Strategy & Go-to-Market
Building the commercial foundations for growth: market positioning, brand strategy, go-to-market frameworks and revenue operations. I help businesses define their market positioning, understand how they compete and take products to market effectively. Whether launching, repositioning for institutional investors or preparing for IPO, I build commercial strategies that deliver.Commercial Operations Infrastructure
Building the marketing, sales and revenue operations systems that enable sustainable growth. From campaign frameworks and performance measurement to investor relations and stakeholder communications, I design the commercial operational infrastructure businesses need to scale sustainably.Cross-Functional Integration
Breaking down silos so commercial teams work as one business. I create the frameworks and accountability systems that get marketing, sales, business development and investor relations aligned and working together effectively.Strategic Execution & Growth Leadership
Turning strategic vision into commercial reality. I work alongside founders and CEOs as a strategic partner, translating vision into executable commercial plans, building the go-to-market structures needed to deliver and driving revenue growth across the business. This is senior leadership support without the cost or commitment of a full-time executive.
Who I Work With
I work with start-ups and scale-ups that need commercial and operational infrastructure to grow sustainably. My clients have found product-market fit and are ready to build robust systems, go-to-market strategies and leadership structures.I specialise in financial services, real estate and PropTech, and sustainable investment. I've spent 20 years in these industries, so I understand the regulatory complexity, the investor expectations and how these businesses work. I operate internationally across the UK, Europe, Middle East, South Asia, and Southeast Asia.I partner with founders and CEOs who value strategic thinking and building strong cultures. Leaders who know that strong commercial and operational foundations are what turn growth ambition into reality. The businesses I work with are committed to building for the long term and need someone who understands both how to drive growth and how to build the infrastructure to support it.
How it works
Initial Conversation
We start with a straightforward conversation about where your business is now, where you are heading and what's standing in the way. It's an honest discussion about whether I can help and whether we're a good fit to work together.Scoping & Proposal
If it makes sense to work together, I will assess what needs doing and propose how we'd structure the work. You will get a clear scope with specific deliverables, timelines and costs.Partnership & Delivery
We work together to build what your business needs, whether that's operational systems, cross-functional frameworks or strategic execution support. I integrate with your leadership team and work alongside you.What Happens Next
Some clients need ongoing support as a strategic partner embedded in the business. Others need specific projects delivered and then they're set. We work out what makes sense for your business and where you are in your growth journey.
